Confidentiality

A name and an address go out only once two keys have been turned:

1. The owner's written yes. Without it, nobody is told what is for sale, or where.
2. The vetting of whoever receives it. Identity, beneficial owner, capacity to buy, and an undertaking to keep confidential what they receive.

Before the keys, we speak in terms of type, broad area and size band. Risks early, names late.

A teaser without names can give the name away without writing it: if a city has only a few hotels of a given category, category and city together are already a name. So every attribute in a teaser moves up a level until there are at least five comparable properties; if that cannot be reached, it is not written.

In our system, an email containing the confidential name of a property does not go out until a person from the agency confirms it, and the confirmation stays in the record of the enquiry.

The rules reduce the risk of being recognised; they do not remove it. The actual teaser is checked with you by a person, before it goes out.